'Witchcraft and Other Sorceries' was a small identity project which I carried out halfway through completing the Molly Leigh museum project. I wanted to experiment with a slightly different art direction, expressing modern day witchcraft which involves herbal remedies and the worship of nature.
The arrows used within the logo identity represent Belomancy, the ancient art of divination by use of arrows. The floral 'poles' mean to identify the worship of nature in Wicca.
Another concept for the logo identity, instead representing the letter 'W' for Witchcraft.