TASK:
To form the knowledge that VTB24 has a mortgage program with a discount rate for the "larger" living space.
To attract the attention of the target audience to a rational offer on mortgages at VTB24.
To form the knowledge that VTB24 has a mortgage program with a discount rate for the "larger" living space.
To attract the attention of the target audience to a rational offer on mortgages at VTB24.
IDEA:
For serious issues - such as a mortgage - a serious calculation is required. However, life is unpredictable, and at any moment something that may require an increase in living space may happen. That is why it's better to get bigger apartment in advance.
For serious issues - such as a mortgage - a serious calculation is required. However, life is unpredictable, and at any moment something that may require an increase in living space may happen. That is why it's better to get bigger apartment in advance.
every meter matters!
Client: ВТБ24
Agency: Y&R MOSCOW
Head of Copy: Alexandra Pakhomova
Copywriter: Evgeniy Zvyagin
Head of Art: Nataliya Bystrova
Senior Art-Director: Kseniya Sapunova
Designer: Arseniy Rzenev, Luba Metelitza
