Volvo Wagon Taiwan 汽車動畫廣告
VOLVO應運著不同的時代，不同的對生活的想像與渴望，催生出各種不同功能、型態、樣貌的好車。
這次，就讓我們用短短的影片，帶大家走過 Volvo Wagon 的發展史，經由資訊設計，
一同了解經典車款的特色與沿革，將知識重新和當時的社會生活與氛圍連結起來吧！
In response to every stage of time, VOLVO has launched various of fine cars with different functions, forms, and shapes. The development history of Volvo Wagon is shown this short video. Through the infographics, we can learn about the features and changes of VOLVO classic cars, tracing back to those days and reconnect with the atmosphere and lifestyle.
Client：靈智精實
Production Manager：柯沛初 Coco ko 曾凱依 Queena Zeng
Director：簡訊設計
Creative Director：胡家綾 Jialing Hu
Script：柯沛初 Coco Ko
Style frame Designer ：李岱螢 Dyin Li 曾敏雅 Mia Zeng 黃苡蓁 I-Chen Huang
Motion Designer：夏浩泉 Roy Hsia 周柏彤 Ichiten Chou 胡家綾 Jialing Hu
Music&Sound Design：王文星 Wenhsing Wang
Release：Jul. 2017.
Director：簡訊設計
Creative Director：胡家綾 Jialing Hu
Script：柯沛初 Coco Ko
Style frame Designer ：李岱螢 Dyin Li 曾敏雅 Mia Zeng 黃苡蓁 I-Chen Huang
Motion Designer：夏浩泉 Roy Hsia 周柏彤 Ichiten Chou 胡家綾 Jialing Hu
Music&Sound Design：王文星 Wenhsing Wang
Release：Jul. 2017.
融匯時代背景的設計
影片中，每款出現的車型，搭配的情境背景與人物都不同，我們針對每款車型正式販售的年份，以往前與往後各五年作為一個搜尋區間，去搜集各個時代人們對於電影、時尚、服裝、流行、旅遊相關等休閒資訊、以及當時流行的視覺設計風格。透過各種年代的資料搜尋，將當時車款與人們生活的情境結合、並表現出來，讓生活在現代的我們，透過回顧，重新審視人類生活從「過去」到「現在」的演變，以及別具特色的時代美學。
The Design Fuse with Times
n the video, every car shows with corresponding background scenarios and different characters. We focused on collecting recreation information in a decade - from 5 years before through 5 years after the car was officially released - including movies, fashion, clothes, trends, traveling, and the popular visual design styles in those days.
By searching information from every stage of time, the lifestyle-integrated models were presented. It enables us, who lives in modern lives, to look back the aesthetics of those days, and to review the transition from the "past" to the "present".
為了忠實呈現車體的造型，在設計上也做了各種色彩和線條的配置測試 。
另外，在考慮到影片呈現汽車演進的過程時，能展現活潑輕快的氣氛，美術設定採用了速寫時會使用的麥克筆線條，
以不同的粗細和色彩搭配來強調車體的結構，並搭配復古印刷般的色調和疊色錯位效果，營造生動的視覺感受。
同時，在色彩使用上，為了呼應VOLVO北歐血統的品牌調性，也特地採用了具有北歐趣味的配色。
To fully present styles of vehicles, the layout of colors and lines were tested repeatedly during design.
On the other hand, drawing lines of marker pens with different length and colors were put to use to reflect the process of the segment evolution in a light rhythm. The color tones along with retro-printing-liked overlapping and derangement created a vivid visual effect. Meanwhile, to echo its origin and brand feature, the delightful Nordic color palettes were also adopted in the video.
Duett (1949-1969)
Amazon P220 (1962-1969)
1800ES (1971-1973)
245 (1974-1993)
960 (1990-1997)
850 (1993-1996)
V60 (2011-)
V90 (2015-)
搜羅了各年代的時裝雜誌封面與報導內容、研究當時人們的穿著、流行色彩與休閒趨勢。
一段段史料的回顧，豐富了每段畫面的呈現，增添性格與細膩度。
Obtaining information from fashion magazines and reports of all ages; studying people's wearing, popular colors and recreation trends of the time, every time of looking back to history has enriched every scene with details and simultaneously emphasized their characters.
