Svyaznoy Group is Federal Russian retail chain, specializes in mobile operators selling services, personal communications, accessories, portable digital audio and photography. Headquarters located in Moscow. In terms of positioning «Svyaznoy» has a wide multi-service approach. And brandidng has to express it due to the strong typography in logo-design, color changes in the corporate style and friendliness in image style. Thus, 5-colored palette shows versatility of the company, which not only sells phones and other mobile devises, but also provides financial services, CTP insurers, sells kits broadband, DVD-players and drives, laptops, travel SIM-card and so on. Let's visit to official web-page svyaznoy.ru and the article about new ID.
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