☺Let's play☺
It a launch video for second generation of Gogoro electric scooter. Design language of 2-series is with more colors, accessories and styles compared to previous model. We turned five main features of 2-series into five “2” and added interesting elements on them. We performed design experiment by combing apart styles and materials; and camera shooting and modeling. Smoking “2” is speed, balloon “2” capacity, Pac-man “2” charging system, Whac-A- Mole “2” the battery jumping out from the station, Icon “2” a more functional app, and toy block “2” the changeable color panel. The video is vivid and joyful, building a colorful and casual Gogoro paradise.
I am the art director and editor of this work. Discussing the marketing strategy with client and leading the team to complete the work is my major role. This case required different styles and materials. The most difficult part was to integrate the tone of the film with the color strategy of the product. Thus, I spent much time to integrate the colors. For the editing, I adapted sexy and light storytelling style with forte and piano mingled tempo, agitating the stereotype that people used to have towards to motorbike commercial video.
Scooters are prevailing in Taiwan but ECO is an inevitable issue. Gogoro Smart Scooter, driven by two mobile battery, is the latest and innovative electronic scooter originated from Taiwan. The project was to create the releasing brand film of its 2ed generation. With vivo and fun spirit, the 2ed generation, appealing its accessibility to the public, has a different design direction from its predecessor. The film along with its PR events promoted the product which has become the No.1 share electronic scooter in Taiwan.
Client：Gogoro
Director：劉耕名 Keng-Ming Liu
Associate Art Director：劉熙真 Hsi-Jen Liu
Producer : 陳丞楦 Katie Chen
Copywriter：黃心怡 Vicki Huang
Account manager：彭乃芸Naiyun Peng
Design：劉熙真 Hsi-Jen Liu / 高慶和 Ching-Ho Kao / 莊仲凱 Kyle Jhuang / 李宜軒 Kelly Li / 吳箏 Chen Wu / 陳品蓁 Abby Chen
2D Animation：莊仲凱 Kyle Jhuang
3D Animation：劉熙真 Hsi-Jen Liu / 高慶和 Ching-Ho Kao
Compositing：劉熙真 Hsi-Jen Liu /高慶和 Ching-Ho Kao /曾筱涵 Hsiao-Han Tseng
Color Grading：曾筱涵 Hsiao-Han Tseng
Editing：劉耕名Keng-Ming Liu / 劉熙真 Hsi-Jen Liu / 莊仲凱 Kyle Jhuang
Sound Design & Mixing：傳翼錄音室
Director：劉耕名 Keng-Ming Liu
Associate Art Director：劉熙真 Hsi-Jen Liu
Producer : 陳丞楦 Katie Chen
Copywriter：黃心怡 Vicki Huang
Account manager：彭乃芸Naiyun Peng
Design：劉熙真 Hsi-Jen Liu / 高慶和 Ching-Ho Kao / 莊仲凱 Kyle Jhuang / 李宜軒 Kelly Li / 吳箏 Chen Wu / 陳品蓁 Abby Chen
2D Animation：莊仲凱 Kyle Jhuang
3D Animation：劉熙真 Hsi-Jen Liu / 高慶和 Ching-Ho Kao
Compositing：劉熙真 Hsi-Jen Liu /高慶和 Ching-Ho Kao /曾筱涵 Hsiao-Han Tseng
Color Grading：曾筱涵 Hsiao-Han Tseng
Editing：劉耕名Keng-Ming Liu / 劉熙真 Hsi-Jen Liu / 莊仲凱 Kyle Jhuang
Sound Design & Mixing：傳翼錄音室
動態拍攝PART
Production House 製作公司
SIKA FILMS CO. LTD (TAIWAN) 梅花鹿影業股份有限公司
Producer: 尤勝弘 SHENG HONG YU
Director: 曾崴榆 WEI YU TSENG
Director Assistant: 朱旻修 MIN HSIU CHU
Production Assistants: 邱昱凱 CASPER CHIU/ 王鈴鈞 LING CHUN WANG/ 鄭聿廷 JOHNNY CHENG
Director of Photography: 林士豐 SHIH FENG LIN
First Camera Assistant: 王士偉 SHIH WEI WANG
Camera Assistants: 劉力維 LI WEI LIU/ 彥廷 / 小O / 阿司
Gaffer: 賴楊文 WEN YANG LAI
Lighting Assistants: 張志民 CHIH MIN CHANG / 李家弦 CHIA HSIEN LI / 洪名洋 MING YANG HUNG / 謝憲欽HSIEN CHIN HSIEN
Production Art Director: 周志憲 CHIN HSIEN CHOU
Art Designers:陳乃菁 NAI CHING CHEN/ 許曦尹 HSI YIN HSU
Art Dep. Assistant: 蔡孟憲 MENG HSIEH TSAI
Key Grip: 林龍輝 BRYAN LIN
Grip: 程鎮岳 CHEN YUEH CHENG
Crane Operator(異能影業器材): 李少川SHAO CHUAN LI
Special Equipment: 力榮影視器材
