How to launch a product (part 1)
While working at Albelli I worked on the launch campaign of a new product to their product category. The product is not a new one to the world of photo products and so we had to create an interesting narrative around the product for its successful launch. We made it easy for people to print out their memories off their phones. Here are some steps on how we did it.​​​​​​​


Project co-ordinator: Ludivine Mirigay
Photographer: Alexandra Antunes
Copy Writer: Chris Woolfrey


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