Sedgefield Craft Brewery / Rebrand

Behind the success of any small business, there is family. Sedgefield Boutique Craft brewery, nestled in the heart of the Garden Route, is a family owned establishment that specializes in high-quality beer. Beer has always held a special place in human history and hearts, such as Tony Hunter, the proud owner of Sedgefield brewery, who saw craft beer as a journey of discovery and learned to appreciate good beer in all of its unique styles, flavours, and forms.
Sedgefield craft brewery has remained highly traditional and takes pride in the ingredients that they use, carefully selecting top-grade barley, ensuring that each particular beer receives just the right amount of hops to achieve the flavor and consistency that it deserves.
Cittaslow - Simple Living

The concept was derived from Sedgefield's “Slow Town” status, of which they are the only town in Africa that holds this certification. The “Slow Movement” involves slowing down the pace of life in order to focus on more important aspects of living in terms of environmental behavior and sustainability.
Cittaslow signifies and emphasizes on how individuals need to slow down and be more observant towards natural elements that benefit life on earth rather than man-made, mass produced products. This has been emphasised by a folklore style that intends to communicate the tradition of simple life. 
The Website
Sedgefield Craft Brewery / Rebrand
Published:

Sedgefield Craft Brewery / Rebrand

This Project was an entry into the Loerie Awards for a 3rd year assignment.

Published: