TOPDECK TOOK ME
Created concepts for an integrated brand campaign for Topdeck Travel.
The campaign used photos from real #topdecker travellers, giving people an insight into the amazing experiences Topdeck can create, while differentiating from the boozy, sexed up 'Contiki Tour' vibe.
Featured in B&T, Mumbrella, and Campaign Brief.
The campaign rolled out across Sydney, Melbourne, and Brisbane. The client liked the idea so much, they asked to use it in the UK too.
Topdeck Took Me took over (sorry) buses, billboards, and train stations, and was supported by a digital and social media campaign.
OUTDOOR executions across Brisbane, sydney, and melbourne:
Concepts:
