The House    
    -Echo, 2007

TheHouse, an architectural project that would tour the UK in an attempt to promotethe state imposed reality of greener housing for the future.  In so doing its identity had to communicatetwo clear points. 1. Improving Efficiency and 2. Reducing Pollution. Theidentity collateral included stationary, PPT templates and animation, signage communications,literature, and website.

Thewebsite can be viewed with the lights on or off to save energy. The light bulbswitch also serves to ‘shed light’ on insightful project related facts.