A | X C O L L E C T I O N
This project was completed during my internship as an Armani Exchange watch design intern at the Fossil HQ in Richardson, Texas. I was responsible for creating two watches for my intern project; one was meant for the dress watch category, and the other was meant for the sport watch category.
A | X P H O E N I X
P R O J E C T D E S C R I P T I O N
This project was completed during my internship as an Armani Exchange watch design intern at the Fossil HQ in Richardson, Texas. I was responsible for creating two watches for my intern project. This watch is a dress watch that is targeted towards the "perfectly tailored male". I had to do research on a particular demographic of men in order to create appropriate mood boards and concepts that ultimately formulated a watch that best represented my initial vision and a vision that could coincide with what Armani Exchange stands for.
T A I L O R E D T O P E R F E C T I O N
C O N C E P T D E V E L O P M E N T
F I N A L D E S I G N
A | X A L P H A
P R O J E C T D E S C R I P T I O N
This watches theme is "modern meets sporty". This theme integrates a modern street look that millennials are now appreciating and utilizing, but still maintaining a sport aesthetic with the watches overall configuration and material choices. I had to do research on a particular demographic of men in order to create appropriate mood boards and concepts that ultimately formulated a watch that best represented my initial vision and a vision that could coincide with what Armani Exchange stands for.
M O D E R N M E E T S S P O R T Y
C O N C E P T D E V E L O P M E N T
F I N A L D E S I G N
