Nike partnered with House of Hoops and the NZ Breakers to create an in-store Playoffs event for local Basketball fans. My task was to create a brand for the event, the challenge was that the event was up for 48hrs and running 7 days from briefing. Pulling inspiration from the sport, I created a logo contained by the outline of a backboard and used abstract court markings and play systems to be the back bone of the brand.
