This brief was set by design agency McCann.
We had to rebrand Goodfella's frozen pizza to a new target audience, being students at university. Looking at competitors such as Dominos their branding targets their audiences specifically through text messages making individuals aware of the brand.
Therefore I had taken this element forward into my branding, Goodfella's being a frozen pizza brand I had to look into how I could make students aware of the brand therefore I created a campaign where a hot pizza van would go around to different university campus selling hot fresh pizza, making students aware of the company whilst also giving them the option of buying the pizza from their union with vouchers that would be given out to them.
I had used bright vibrant colours for the branding making it playful and eye catching however for the logo I had kept the traditional colours from the original logo allowing exciting customers to recognise the brand.
