Golden Eggs

This is a project I worked on with the team at Breadbox Marketing. Breadbox's strategy identified that consumers were confused by the many classifications and categories in the egg aisle, and that Golden Eggs, as market leaders, were well positioned to take a leadership role and educate the audience about their choices. The solution was "Know your eggs", an integrated campaign that points the egg buying public to knowyoureggs.com.au to find out more about the different egg categories.