Hilton All American Burger Print Ad
Brief
Hilton Hotel All- American Burger Promotion print ad.
Hilton Hotel All- American Burger Promotion print ad.
Big idea
All-American Moon walk
All-American Moon walk
Solution
Research showed that a toothpick flag of the USA is used to hold the ‘All-American Burger’. The is a signature look of the dish. The image of the burger resembled the moon landing in 1969,an achievement that is an ‘All -American”, also it gives the thought this burger is out of this world. The ad did not run as the promo changed from “All American Burger” to “Gourmet Burger”.
Execution
The background is a gradient consisting of black & Prussian blue, a subtly representation of space & keep the ad elegant to fit with Hilton standard. The headline “One giant bite for mankind” also compliments the visual.
The background is a gradient consisting of black & Prussian blue, a subtly representation of space & keep the ad elegant to fit with Hilton standard. The headline “One giant bite for mankind” also compliments the visual.
Client Hilton Hotels / Date 2014 May / Junior Art Director Dilini Nirasha / Copy writer Randev Perera
