Alicia Armenta's profile

Branding with the 5 Senses

Branding with the 5 Senses
BFA Graphic Design Project

The project consisted in using what I had learned about play and put it in practice in Graphic Design. So, I chose to focus on the five senses and how they affect play, and use that to create branding. It was an experiment to see if branding was better by adding these principles and make it more interactive. I chose to experiment by branding an imaginary museum, The Play! Museum.
At the end, I wanted to show how by using as many of your senses as possible, you have a much better experience when doing something. I added some scratch and sniff, texture, flavored glue, magnifying glass, bubble wrap, to add the sense dimension to each of the objects.
Branding with the 5 Senses
Published:

Branding with the 5 Senses

A BFA project on play, experimenting its principle of the five senses in branding.

Published: