THE PROJECT:
HAUS collaborated with Energy BBDO to create an interactive web experience for the launch of LG's flagship phone, the LG G5. One of the key features of the phone is its ability to plug various modules into the bottom for added functionality. This quirky, fun modularity played a key role in the conceptual phase of the project, as we focused on the idea of play – how to create a virtual playground of unlikely mashups where we mix the phone and its unique accessories with other toys to create something fun, unexpected and most of all, playful. I worked with a team of designers and developers to create 45 unique mini-games, animations, and videos that would mash up LG devices, cats, and wacky characters in fun and silly ways.
CREDITS:
Creative Director: Steed Griffin
Company: HAUS
