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    COCINOVA, a cookware collection with one principle goal: to reach millions of people through well-informed design. To mold subtle everyday aspect… Read More
    COCINOVA, a cookware collection with one principle goal: to reach millions of people through well-informed design. To mold subtle everyday aspects of a culture, such as cooking at home. Read Less
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COCINOVA
More than just a pewter pot, it is an object that goes all the way to the deepest part of a home, becoming a constant in the Mexican kitchens.

CINSA, a company with more than 80 years of experience being recognized as the number one in the Mexican kitchen industry, asked us to re-design the usual blue pewter pot present in every corner of the country.

After more than two years of development we present COCINOVA, a cookware collection, with one principle goal: to reach millions of people through well-informed design. To mold subtle everyday aspects of a culture, such as cooking at home.

Year / 2017
Client / CINSA
Creative Director/ Joel Escalona
Design Team / César Villegas & Oscar Estrada
Photo Assistant / Mariana Loaiza

Cocinova
Designed for the families of today, the collection consists of four different pieces: Pan, rice cooker, pot and small pan, which will be marketed in different packages as well as colors. With this in mind, it was possible to achieve a synthesis of what is considered attractive within a given context, in order to combine it and enhance it with the powerful means of mass production of the company.
Cocinova top view
Collection
Technically speaking, for the development of this collection we reducedproduction processes by integrating the handles to the body, making it more discreet. In addition, we added a reduction of diameter to the base of the container, suggesting a lovely visual effect, as if the body of the pot floated.

In conclusion, COCINOVA is the new kitchen battery collection that, like its predecessor, is simply present.


Design process
Mockup

Industrial Design Studio.

www.joelescalona.com