Boulevard - Paris
Packaging : Onss Mhirsi
Photography and texts : Danaé Brucelle
Client : Princesse Parfums
The brand Boulevard creates a range of perfumes,
all named by famous places of Paris, the City of Lights.
I worked on its communication, on both visual design and writings :
- Conception of a special visual environment for each product and shooting, photo processing of the packshots.
- Text writing for each perfume : a description of the Parisian area and an inspiring paragraph that includes the olfactive pyramid.
- Writing of communicative texts : Princesse Parfums company presentation, story telling around its expertise, and the Boulevard brand concept.