The brand
Look & Feel of Campaign
Basic branding and design of the campaign. From moodboards to finalized logo designs, I brought this campaign to life through captivating visuals that helped the client understand the vision of this campaign.
the stills
Photography Assets
Working with Seattle-based photographer, John Keatley, we created a series of portraits that captured the moment when people were losing control. From sporting events to menu prices, we captured a wide variety of images to help portray a number of Uncontrollable Moments we use to talk about the transactions of myAT&T.
the videos
Video Assets
Over the course of a 2-day shoot, we produced 6 unique spots bringing the campaign to life in video form. Each spot was edited to feature a :30, :15, and :06 version and each video is unique to a specific transaction you can do with the myAT&T app.