Brand Identity - Don Barbiere
Don Barbiere is a premium Italian barbershop at the forefront of the professional men's grooming industry. For their brand identity, the goal was to create something that was edgy, but also focussed on their Italian heritage. I achieved this by using the colours of the Italian flag as the main colour scheme, and a block serif typeface that has character and history.
The symbol in this logo comprises of two abstract letters being, ‘d’ and ‘b’, in the shape of scissors, followed by a simplified crown directly above it. This is meant to resonate with the idea of a 'Don' being the leader or boss of a mafia family.
