WARBY PARKER
Virtual try-on glasses & Book eye appointments simultaneously.
Virtual try-on glasses & Book eye appointments simultaneously.
Timeline: 11 days
Platform: Desktop
Tools: Sketch, Axure, Invision, Pen & Paper
Client
Warby Parker (WP) is an eyewear company that sells vintage-inspired eyeglasses both online and in a select number of physical stores.
Challenge
To enhance the glasses buying process by allowing users to buy their eyeglasses quickly and easily.
The Beginning
Warby Parker does something revolutionary - offers stylish glasses at affordable and competitive prices while being socially responsible. That's great. But, what can we do for our users to allow them to buy glasses in a more seamless and effortless way? The first step involved finding the competitors to better understand who's on the glasses playing field.
Market Research
WP is uniquely positioned in the overall glasses market, taking on bigger players like Luxottica. However, competition is getting stiffer as similarly sized companies like Made Eyewear offer glasses at the same price point but with a more competitive edge like offering prescription home try-on pairs as opposed to WP's non-prescription try-on pairs.
Key takeaways
1. WP needs to innovate and move to a new frontier in order to set itself apart from its direct competitors.
2. Currently, glass companies are not providing optometrist support integration, and very few are even succeeding at providing virtual try-on features.
User Research
The next step involved understanding the current user's behavior - WP and non-WP users. In order to capture and understand user behavior, I interviewed 13 bespectacled individuals and surveyed another 34.
Discovery A. Warby Parker Glasses Buying Journey
Discovery B. Testimonials
“Buying glasses is a matter of habit; I get my eyes checked and buy glasses at the same time.” - Nathan, 29 years old.
“I am very lazy when it comes to buying glasses, the easier the process, the better for me to follow through." - Michael, 25 years old.
Discovery C. Survey Insights
93% of respondents who buy glasses from their optometrists do so out of convenience.
In the Middle
Defining the Issue
1. Current glasses purchasing process takes too long: there’s a chunk of time spent in just waiting.
2. User's experienced two different sets of touch points - one involving the doctor's office and another ordering glasses through WP.
3. User's identified a pattern of visiting the optometrist and buying glasses right at the doctor's office sheerly due to a matter of convenience.
Designing the Solution
I designed two sets of features to solve the set of problems: (1) Allowing users to book eye appointments with WP (2) Offering a virtual try-on platform for users. The solutions will allow WP to become a one-stop shop, cutting out additional steps for the users to get their updated prescriptions and subsequently their glasses.
Wireframe A. Booking eye-doctor page
Wireframe B. Virtual Try-on Pop up
