2015
Generative Branding
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Institut des Mutations
The Institut is a french consultancy agency. They help companies in difficulties to structure their team and projects in the most productive way in order to gain more strength and grow again. We built an identity that could adapt to any entity. The moving shape is a metaphor for all entities inside the company, always moving and perfecting themselves. Behind is a perfect circle. The entity is always trying to match the perfect circle, sometimes getting close, sometimes getting far but always in movement, perfecting itself.
