One of the best reasons to own a Land Rover is to explore our beautiful continent. But as beautiful as it is Africa is one tough place. Not the kind of place you’d want to break down... This poster campaign encourages people to fit genuine parts.

Photographer: David Prior

Art Director: Brendan Hoffmann

Writer: Kenneth van Reenen

Creative Director: Brendan Hoffmann

Creative Director: Kenneth van Reenen

Executive Creative Director: Gareth McPherson