For 2018, Specialized created the most advanced cross-country mountain bike suspension in the industry. For the launch, they asked TB&O to create a video animation to show how the Epic Brain works.

Animations at TB&O are a collaborative process. First and foremost we had to get smart on how the Brain works. Then we mocked-up an animation and dial it in with the client.

To make sure the live action video mated nicely with the animation we storyboarded what we needed with the director and he provided several segments for us to choose from.

Live action footage, the Brain animation, motion graphics, sound and effects are mashed up into a 30-second video that begs to be looped.

Mike James: lead, animation & materialization

Tim Feher: modeling, deformation animation & lighting

Jon Hunwick & Erick Grigorovski: motion graphics, editing, sound & effects

Warren Kommers: director (Aver Ingenuity Production Company)

See more of our work at: www.tboimagery.com​​​​​​​