Nescafé / The Eye
T H E
E Y E


After launching a new type of instant coffee containing extra caffeine, Nescafé wanted to target gamers who are frequently staying up late, fighting the urge to sleep. Grouping various characters from the most popular game genres like first-person-shooter, fantasy-role-playing and football games
we visualized a world where they all team up and work together to keep the giant eye open/awake.

The campaign won a Crystal Apple.
Nescafé / The Eye
94
1,809
8
Published:

Nescafé / The Eye

Nescafé Extra Strong - Commercial
94
1,809
8
Published: