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    The ZERO1 Club is a project of three soldiers who served the Brazilian army together for 7 years. From this patriotic experience was born a great… Read More
    The ZERO1 Club is a project of three soldiers who served the Brazilian army together for 7 years. From this patriotic experience was born a great friendship, which turned into a family business and crafts, precisely, a hamburger. The military theme defined the spirit, and yielded some important references for the positioning and development of the brand's visual identity. Read Less
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ZERO1
Branding

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The ZERO1 Club is a project of trree soldiers who served the Brazilian army together for 7 years. From this patriotic experience was born a great friendship, which turned into a family business and crafts, precisely, a hamburger. The military theme defined the spirit, and yielded some important references for the positioning and development of the brand's visual identity.

O Club ZERO1 é um projeto de três soldados que serviram o exército brasileiro juntos, durante 7 anos. Dessa experiência patriótica nasceu uma grande amizade, que acabou se transformando em um negócio familiar e artesanal, precisamente, uma hamburgueria. O tema militar definiu o espírito, e cedeu algumas referências importantes para o posicionamento e desenvolvimento da identidade visual da marca.