Sugar cosmetics branding. Sugar brand cosmetics represents all of the whimsy and originality of a Sugar girl. I created a style guide in order to re-brand SUGAR cosmetics. As a part of that project I constructed this make-up palette. I created a colour palette based on Spring 2012 colour trends. As Gaga said in beginning of her 2011 Marry the Night video, “... I also believe that mint will be very big in fashion next Spring..”