LOVE COCOA DIGITAL OVERHAUL
A concept for a up and coming chocolate brand called Love Cocoa.
The Why?
I was approached by the owner of the brand about overhauling their digital presence, but as this was a start up brand they didn't have much money and they didn't have a look and feel or brand guidelines in place.
The How?
The first thing I did was concentrate on their typography, as their packaging had cute icons, I wanted the font to juxtapose this and have an element of fun about it. I then went on to create the packaging photography after setting down a brand guideline with a tone of voice, which included strong primary colours, so the whole focus is about fun.
