The Monterey Peninsula Yacht Club had not updated it’s look in decades. With a huge national event being held at the club later in the year, the marketing committee saw the need for a fresh new brochure. Working with the committee, writers, and photographers, we designed and developed a new brochure that aligned with the high-level of offerings of the club. The success of the brochure design led to new clubhouse signage and event collateral.
With a club expansion project underway in 2017, the opportunity for fresh, new signage presented itself. Built out from the new look of the club's brochure, the signage was designed to be fresh, timeless, and effective.
BEFORE: The previous brochure design was outdated and ineffective.
