Long Island Ducks Redesign
Recently I had the pleasure of attending a Long Island Ducks game with my family. It was a beautiful summer night with the cool breeze coming off the South Shore. A perfect night for baseball. 

I noticed that their logo was a little outdated and after some research, I found out it hadn't been updated since the year 2000. I decided to redesign a new identity for the team and give their mascot, Quacker Jack, a bit more attitude. Still, I wanted to maintain their values of affordable family fun.
Exploring different styles here. Do I go cartoony, badass, or super realistic? Ultimately I decided to do a hybrid or cartoony and badass, as to not stray too far from the existing brand identity which has a lot of equity.

Also decided to remove Quacker Jack from the D in Ducks. It seemed too forced.
Long Island Ducks Redesign
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Published:

Long Island Ducks Redesign

5
174
0
Published: