Recently I had the pleasure of attending a Long Island Ducks game with my family. It was a beautiful summer night with the cool breeze coming off the South Shore. A perfect night for baseball.
I noticed that their logo was a little outdated and after some research, I found out it hadn't been updated since the year 2000. I decided to redesign a new identity for the team and give their mascot, Quacker Jack, a bit more attitude. Still, I wanted to maintain their values of affordable family fun.
Exploring different styles here. Do I go cartoony, badass, or super realistic? Ultimately I decided to do a hybrid or cartoony and badass, as to not stray too far from the existing brand identity which has a lot of equity.
Also decided to remove Quacker Jack from the D in Ducks. It seemed too forced.