Trader for Apple Watch
In 2015, shortly after the launch of the Apple Watch, TD Ameritrade Mobile Trader released the Apple Watch App with enhanced account and watchlist notifications. In the months leading up to the watch release, my team explored options for primary trading functions on the app.
My Role
I collaborated on explorations with our design agency to define functionality and user flows for the watch app. I worked with the product and business owners to refine the functionality and define what benefits the app would provide our clients. I also worked with our development team to determine the final scope of the app.
I collaborated on explorations with our design agency to define functionality and user flows for the watch app. I worked with the product and business owners to refine the functionality and define what benefits the app would provide our clients. I also worked with our development team to determine the final scope of the app.
Trading from the wrist
While the design team iterated designs to inform our decisions about navigation and data fit, the product team worked to determine how deep into our trading flows we could go. Our biggest question was, Do traders want to execute trades on their wrist?
After floating the concept designs past Compliance, it was determined that one-tap trades from the wrist would not be a part of our initial app release.
Action Navigator
Ultimately we determined that our first release of the app focus on enhanced notifications, making it easy for our clients to jump from wrist alerts to a deep linked action inside the phone app.
Ultimately we determined that our first release of the app focus on enhanced notifications, making it easy for our clients to jump from wrist alerts to a deep linked action inside the phone app.
The app launched in September 2016.
