Fave Agency

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Fave is a creative production company based in Berlin. At Fave, we create short-form video and photo content that engages users across networks, channels and platforms. Our goal is to offer companies accessible and affordable content of the best quality. We help our clients to interact and engage with their customers by adding visual content to their brand. I`ve developed the brand identity. From Brandmark and Naming to Packaging and Web design, my aim was to create a brand that was confident, vivid and strong.

The project started with the naming process. I was looking for simple positively charged words to represent a production company which will be focusing on creating visual content for Social Media. My goal was to find a word coming from the internet environment and that is easy to remember. The word "Fave" is short for "favourite" according to the Urban Dictionary. Simple, short, easy to say and remember, emotionally charged, positive, widely used on Social Media.

Among other services like Branded films and social media content FAVE is focusing on services for Real Estate clients. I`ve decided to outline this services and create a product PACKAGES for R.E. The idea behind our Real Estate Packages is simple: We want to give our clients the possibility to receive all the content they need to display their property, from one place and at once. Besides the package's design, I`ve created an explanation video for the site.

A Web Experience

I have designed and managed a creation of the website. Together with the developer, we created a web experience that was fully bespoke for the FAVE brand. Some of the features include a possibility to fill out a creative brief right on the site, a little digital library of Monthly wallpapers for the site visitors, and a bi-lingual feature that allows the user to translate all content from English to German at the click of a button.

A logo reveal

I`ve also developed an animated logo reveal to be used as part of the promotional materials on screen. I wanted the brand to be dynamic, contemporary and energised to represent the young motivated team behind the brand.