The Getac MX50 is a small format tablet PC designed for dismounted soldiers. I was creative lead for the global product launch and worked in close collaboration with Flipsidegroup.com to deliver the final creative. As creative lead I was largely responsible for writing the core messaging copy, web copy and product video script. I also created the storyboard to brief Flipside on the product video and was intimately involved in managing it through the animation process. Additional elements required for launch were the landing page, which involved close collaboration with Flipside developers in order to embed it in the Getac CMS, product imagery, literature and exhibition graphics.

As part of the launch I also created optimised graphics for sharing on social media platforms LinkedIn and twitter and wrote appropriate posts/tweets to accompany them.

The product was also the focus for the DSEI stand in 2017. The computer generated imagery used in the graphics, as well as a supersize model of the product used as a surround around the large display showing the video.