In preparation for upcoming trade shows, Hudson Architects hired Expedition Studio to produce a new marketing brochure which showcased their work and services to potential clients. The brochure was designed to be modular, with subsequent project case studies added to the document depending on whether clients were from a residential, commercial or heritage background.
The client wanted the document to complement existing branding and the consultation process identified a desire to keep text to a minimum. To avoid the excessive use of text, full bleed images, informative diagrams and icons were used to break down complex information into easily understood formats.
The brochure cover was printed on 350gsm silk with the insert pages printed on 200gsm silk. This gave the document the premium finish and quality that was desired by the client. All of the printing and finishing was completed by Norwich-based printers Hollinger Print.
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Development Sketches
