**WORK IN PROGRESS**
I'm currently working on this project as part of my Graphic Design 2 class. The assignment is to create a new identity for a local Boston organization, the Discovery Ensemble. They are a relatively new ensemble comprised of local non-professional musicians. They believe in making music accessible to everyone, and are very involved in improving musical education here in Boston.
Assignment:
Step 1. Choose 3 different concepts which define your organization
My 3 concepts: Modern, Education, Non-professionalStep 2.
Draft 3 different vehicles (i.e. logo, program cover, etc.) for each conceptStep 3. Based on the classes decision, refine one direction for the remainder of the semester
I'm currently working on this project as part of my Graphic Design 2 class. The assignment is to create a new identity for a local Boston organization, the Discovery Ensemble. They are a relatively new ensemble comprised of local non-professional musicians. They believe in making music accessible to everyone, and are very involved in improving musical education here in Boston.
Assignment:
Step 1. Choose 3 different concepts which define your organization
My 3 concepts: Modern, Education, Non-professionalStep 2.
Draft 3 different vehicles (i.e. logo, program cover, etc.) for each conceptStep 3. Based on the classes decision, refine one direction for the remainder of the semester
Concept 1: Modern
The idea of an ensemble comprised of non-professional musicians is a modern idea, one which does against the traditional professionalism and high class of a typical ensemble or orchestra. I communicated this concept by focusing on a clean, modern design style, while using color to communicate the energy and youth of those who comprise the ensemble.
The idea of an ensemble comprised of non-professional musicians is a modern idea, one which does against the traditional professionalism and high class of a typical ensemble or orchestra. I communicated this concept by focusing on a clean, modern design style, while using color to communicate the energy and youth of those who comprise the ensemble.
Concept 2: Education
The Discovery Ensembles dedication to making music and musical education accessible to kids here in Boston is a huge part of the ensembles mission. I communicated through the idea of building blocks, and using color to communicate a child-like and elementary energy.
Concept 3: Non-professional
Being comprised of non-professional musicians is one of the major aspects that sets this ensemble apart from others, and makes it accessible to a wider range of people. I communicated this by using color and composition to show a vibrant energy, one which is youthful, but not immature.
Based on my classes decision, I will be continuing with the development of Concept 1. Updates will follow over the course of the semester.
