The IZOD team needed to scale down their lookbooks to a single templatable page in order to take the load off developers and prepare for an eventual complete site redesign. To that end, all metadata (product images, descriptions, store availability, etc.) was to be easily editable by non-devs, without the benefit of a database or CMS. I took the inline JSON solution I had come up with for Speedo Fit (shown here on Behance) and reworked it for IZOD (and eventually Arrow; other devs applied it to Van Heusen as well). In addition, the design was created using page blocks containing a variable set of inner blocks serving as image or content containers; these inner blocks were animated to enter the viewport at differing speeds up scrolling into view. This solution and the modular design served as the template for IZOD’s Fall 2016, Holiday 2016 and Spring 2017 lookbooks, to date. Read Less