Audi Axiom
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    The zeitgeist of today is of a fast moving world, where science is exponentially advancing and society's complexity is rapidly changing. During … Read More
    The zeitgeist of today is of a fast moving world, where science is exponentially advancing and society's complexity is rapidly changing. During the constant transitions it can be easy to overlook some important values in the search for honest design. Beauty is a diverse subject which can be applied in different ways such as aesthetics or mathematics, however it also holds intrinsic value for future generations. The Axiom project is a branding exercise designed to introduce 'beauty' to the implications of Audi's tradition. The key is to find a way in which the two can be used together to promote the beauty of today's world. In addition to this, Axiom is a study into balancing proportion, surface tension and aesthetic emotion for the Audi brand. Read Less
    Published:
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