King Pleaxure – World At Bay

King Pleaxure is an indie pop duo from New York City comprised of Ayan Sanyal and Jeffrey Wii. We developed a music video for their song World At Bay that captures the apathy that develops from the unremarkable day-to-days and night-to-nights of all of our lives. The concept revolves around the idea of a cyclical reincarnation process we use to deal with life's mundanity and contemplates how we can break free from the cycle.

Directed and Produced: For Good Measure, Johnny Lee
Editing, Animation, and Grading: Johnny Lee
Typography and Design: For Good Measure