Internet
Samsung's biggest launch of the year - the Samsung Galaxy S III - watches you.
IN THE EYES is a short film using Galaxy SIII features to interact with users during the story.
Insight: the greatest feature of the product, the eye-tracking technology, blew our minds. And it is even more special due a society that don't look in the eyes anymore. Samsung Galaxy S III has the power to reestablish this important relationship in a futuristic, plastic and dry society.
Special thanks to Clauber Volinsky, head of copy at CUBOCC and one of the heads in this entire project.
Samsung's biggest launch of the year - the Samsung Galaxy S III - watches you.
IN THE EYES is a short film using Galaxy SIII features to interact with users during the story.
Insight: the greatest feature of the product, the eye-tracking technology, blew our minds. And it is even more special due a society that don't look in the eyes anymore. Samsung Galaxy S III has the power to reestablish this important relationship in a futuristic, plastic and dry society.
Special thanks to Clauber Volinsky, head of copy at CUBOCC and one of the heads in this entire project.
Facebook page - Phase 1
Intervention banner on the MSN portal
Other interactive media
Facebook page - Phase 2
In the Eyes
Interactive frames during the film.
Best photo. Takes 8 photos with one single click and chooses the best one for you.
Bluetooh activation just by contact.
Eye-tracking technology.
He watches you. Open your eyes and he is turned on.
Close your eyes? He's already asleep.
He watches you. Open your eyes and he is turned on.
Close your eyes? He's already asleep.
