- Personal Identity
Rebranding 2017
Hello,
My name is David Ndirangu, a Designer, Photographer and all round curious being
based in Nairobi, Kenya. This is my personal rebrand project.
- Design Research
Rediscovery
For a while now, I've been in need of a refresh to my own personal brand as the old one was starting to feel outdated, and also critical as the brand expands its services to more aggressive established markets.
The original logo design (DWC) was done in 2012. Started out as a simple light font with a website link but later updated to a bold font to solve some issues with legibility.
- Visual Design
Inception
I wanted to create a personal identity that truly speaks to my personality, and my work. One that allows me to make a memorable first impression, and display my skill of creating a complex visual system across many mediums.
- Brand Application
Exertion
Some of the extensions made for the brand, that follow the visual guidelines created in the design stage of the rebrand.
