Seals of approval – Redesign for the MSR Consulting Group

The MSR Consulting Group analysis expectations, satisfaction and behavior of customers, consumers and employees.The company comissioned stay golden™ with the redesign of their seals of approval which MSR provides in areas such as care, customer satisfaction, price-performance and service.

The goal was a clear visual modernization while the wording and rating system was at stack as well and were optimized within the creative process.