Being a Fine Arts student at Lasalle, Charcoal is a medium I work with a lot. Hence, I decided to create my own charcoal brand called Loca. Loca meaning wild and free, an expressive way to be while creating art. 

While branding this company, I researched and learnt more about the workers in the coal mines and decided to use this brand to not only sell this luxury product but benefit those working in the factories. This was done through print ad's as well as the packaging and branding of the entire company.