CLG had been using a loyalty card for years. The idea for the app was to retain the loyalty points system for customers but to give them more modern version of this and access to the various venues on the go.
Browsing events, access to special offers and booking a table or function were some of the key elements when designing and developing the app.
The user experience and functionality were considered at the very early stages and throughout the build process.
I worked closely with the development firm (Destrukt/Animoso) to progress design ideas and functionality in line with what was achievable from a developer stand point.
Animated video of app features