The Project YES headquarters is located in the Seven Hills Behavioral Health office in New Bedford, Massachusetts. Project YES caters to the Southcoast region of Massachusetts.
The identity was inspired by imagery of the region's seascape. To symbolize empowerment, a fist replaces the classic image of a whale tail breaking the ocean’s surface. This same fist then breaks through the window/ship port hole to create a sense of visual depth. To incorporate Seven Hills Behavioral Health, the mark depicts seven waves.
The primary color palette is drawn directly from the Seven Hills Behavioral Health identity.
The secondary color palette is composed of vibrant and youthful hues, representing the core values of Project YES.
The secondary color palette is composed of vibrant and youthful hues, representing the core values of Project YES.
