Digital billboard, “Alexander McQueen”
Brief:
Choose a technology, food or luxury brand and create a "digital out of home" deliverable that includes;
- Typographic animation of the tag line/slogan/campaign
- Brand’s logo animated
- Visualization of the product
- Hashtag and/or website information to learn more about the campaign
Concept:
"Alexander McQueen’s work takes inspiration from the delicate chaos found in the natural world. Gauzy structures weave together and fuse with type and image. Langourous sequences shift with complexity and byzantine luxury. Intricate probabilities blend seamlessly with fractal etiquette to highlight the Spring/Summer 2017 womanswear collection."
I don't know anything about fashion, but I was pretty taken by this designer's work. I found the aggressive, organic influence interesting. After completing my research of his work, I decided that this might be a good project to experiment with Processing, which is "a flexible software sketchbook and a language for learning how to code within the context of the visual arts." It was sensible to me that generative design and the biologic influence in the design were a natural fit for this project.
Frame 1, In situ
Frame 2, Moodboard
Frame 3, Type exploration
Frame 4, Style frames
I tweaked some Processing code (see below) then exported the animations as frames, imported them as image sequences into AE. If this was an actual project, I would've had the Processing generate the frames live every time the animation looped.
Processing sketch code credits:
Tree: "Tree" by Grace Tan - openprocessing.org/sketch/391649
Background: "Hommage à Long-lost drawing" - openprocessing.org/sketch/147750
Background: "Hommage à Long-lost drawing" - openprocessing.org/sketch/147750
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