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    Rebranding an existing bank to change the identity and contemporize it.
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Dena Bank
Rebranding
Dena Bank has an image that has to change to keep up with time.
The current logo is old, complicated and I'm not a very big fan of the colour scheme either. It features the Goddess of Wealth, Laxmi.

The logo that I designed was keeping in mind that the logo had to have the Indian-ness and should not be a completely different and abstract. I wanted to do something to which people still connect. I used the  representation of Laxmi, the lotus flower as the symbol. The colour scheme had to be earthy yet bright. The pattern used on the cheque book was also a subtle form of the sybbol.

The Current Logo.
Redesigned Logo
Credit Card, Cheque Slip & Deposit slip