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    Rebranding an existing bank to change the identity and contemporize it.
Dena Bank
Dena Bank has an image that has to change to keep up with time.
The current logo is old, complicated and I'm not a very big fan of the colour scheme either. It features the Goddess of Wealth, Laxmi.

The logo that I designed was keeping in mind that the logo had to have the Indian-ness and should not be a completely different and abstract. I wanted to do something to which people still connect. I used the  representation of Laxmi, the lotus flower as the symbol. The colour scheme had to be earthy yet bright. The pattern used on the cheque book was also a subtle form of the sybbol.

The Current Logo.
Redesigned Logo
Credit Card, Cheque Slip & Deposit slip