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project: Re-launch product design. challenge: with various size bottles and an expansive product line, there wasn't a cohesive system for retai… Read More
project: Re-launch product design. challenge: with various size bottles and an expansive product line, there wasn't a cohesive system for retailers and brand awareness. solution: With extensive training in aromatherapy, Auyrveda, essential oils, organic nutritional and supportive remedies for chronic disorders the owner wanted to relaunch her product line that was reflective of her philosophies and featured her line in a cohesive manner that would identity her products and create recognition in retail environments. First we developed a color coded system for the 7 product areas as well as choosing three additional colors to be used as neutrals to tie everything together. This allowed for consistency to be created for the packaging, as well as freedom to evolve as the product line expanded. Using type and artwork inspired by the culture of India, the packaging and supporting marketing materials attracted a client base that had some familiarity with Eastern therapies. Read Less
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Packaging
Packaging relaunch