Since Diamond Hill had an entire merch shop to fill I set up a variety of logo options and submarks to accent a wide variety of products.
Diamond Hill needed a branding system to work with a full crest logo and additional elements used in smaller or specialized logos, like a monogram. The branding kept merchandising in mind throughout development.
The original logo for the golf course was found on a poker chip. We loved the crest incorporated with the crossed golf clubs and I worked those elements into the redesign. A midcentury feel was kept for Diamond Hill to harken back to their roots. Also to make it feel more stylish and less stuffy.
Photos courtesy of Diamond Hill Golf Course.
"An amazing designer who understands branding and marketing. As the GM of a semi-private golf club I have a lot on my plate and a re-branding campaign can be an arduous undertaking under the best circumstances. Katherine walked my team through the process and was there every step of the way offering the support and service that only a designer with her experience can. Thank you so very much for your patience and your diligence Katherine, you are a rock-star designer. If you are looking for a designer, look no further."
