SXSW 2015 @ Empire Control Room
These were some renditions from the "ideation" stage. Management knew they wanted a "mothership" motif, so I tried a handful of different mothership layouts. A big challenge was how we would fit 50+ artist names onto one poster with a major part of it being taken up by illustration. The ideation stage is vital because - as seen - it helps you see early on what won't work.
SXSW 2015 @ Empire Control Room
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SXSW 2015 @ Empire Control Room

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17
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Published: