Happycall, Hygge


Happycall is a manufacturer of kitchen appliances that emphasizes quality and function. 
Recently, changes in kitchen culture have changed the value of life, and the meaning of cooking space is getting bigger. found/Founded carried out the redesign project of stainless steel pot and double-sided fan lineup that reflects the lifestyle of the user, and proposed brand strategy setting and three lineups. 
'Hygge' was designed with the slogan 'Stay together with human'. Unlike the seemingly heavy images of the existing Happy Call lineup, we approached the emotional design that feels warm and friendly. 
We concentrated on the small pleasures that can be found in the kitchen, such as a number pot with a separate handle and a wider table, and a double-sided fan from cooking to platting.

Client: Happycall
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Hygge
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